Affiliotel

A new demand channel for your hotels — built on direct bookings

Affiliotel is creating a new distribution layer for hotels — one that connects high-quality publishers directly to hotel booking engines.

Not another OTA.
Not another intermediary.

A performance-driven channel that strengthens the direct booking ecosystem you already power.

Why this matters for you

Your mission is clear:
help hotels drive more direct bookings.

Affiliotel does exactly that — by unlocking a new source of demand your clients are not accessing today.

  • High-intent traffic from curated publishers
  • Guests booking directly on the hotel website
  • No disruption to your booking flow
  • Fully aligned with your product vision

This is not competition.
It’s acceleration.

Not another OTA integration

Most integrations in hospitality lead to the same place: more dependence on third parties.

Affiliotel is fundamentally different.

  • No marketplace environment
  • No price comparison layer
  • No ownership of the customer

Instead:

👉 We send qualified guests directly into your booking engine

Your technology remains the center of the transaction — exactly where it should be.

How it works (simple setup)

Affiliotel works on top of your existing infrastructure.

  • A publisher sends traffic via a tracked link
  • The user lands on the hotel website
  • The booking is completed in your booking engine
  • A simple tracking layer captures the conversion

In most cases, this can be implemented via:

  • Google Tag Manager
  • Data layer or booking confirmation page
  • Lightweight tracking (no heavy integration needed)

No need to rebuild anything.
No impact on performance.

Built for real performance

Affiliotel focuses on what matters:

  • Bookings that actually happen
  • Guests that actually stay

👉 Direct bookings have significantly lower cancellation rates (~18%) compared to OTAs (~50%)

For your clients, this means:

  • Higher quality revenue
  • Better forecasting
  • More efficient distribution

You’re not just enabling bookings —
you’re enabling better bookings.

A win for your clients

By enabling Affiliotel, you give your hotel clients access to:

  • A new, scalable direct booking channel
  • Lower distribution costs than OTAs
  • Access to premium publishers and content platforms
  • A model based on performance (no upfront cost)

This strengthens your value proposition as a booking engine.

Beta: shaping this together

Affiliotel is currently in beta.

We are working with a small number of forward-thinking booking engines to:

  • Validate the simplest integration model
  • Ensure compatibility across different setups
  • Build a scalable, standardized approach

Your input is essential in shaping how this evolves.

What we are looking for

We are looking for partners who believe in:

  • The future of direct distribution
  • Reducing OTA dependency
  • Building open, connected ecosystems

And who want to offer their clients something genuinely new.

What’s next

As Affiliotel grows, we aim to:

  • Standardize tracking across booking engines
  • Build deeper integrations where needed
  • Create a new category within hotel distribution

Always with one principle:

👉 keep the booking where it belongs — with the hotel, through your technology

Let’s explore this together

If you are building tools for hotels — and believe direct bookings should win —
we would love to connect.

👉 Let’s discuss how Affiliotel can integrate with your platform