A new direct booking channel, built around discovery
Affiliotel helps hotels generate direct bookings through a curated network of publishers, travel platforms, media brands and emerging AI-driven discovery channels that influence travellers before they enter the traditional OTA comparison flow.
No upfront costs. No risk. Only pay for guests who actually stay.
This is not another OTA.
Affiliotel is a performance-based distribution layer designed entirely around the interests of the hotel.
Capture guests before the comparison phase
Today, many hotels are discovered through:
• travel media
• curated platforms
• niche publishers
• social and content creators
• AI-driven recommendations
But when travellers move into the booking phase, they often disappear into the standard OTA comparison flow.
That means:
• OTA commissions of 15–25%
• loss of customer relationship
• reduced brand control
• price-driven competition
Affiliotel is designed to capture guests earlier — at the moment of discovery — before the booking journey becomes purely about comparison and price.
More direct bookings, without the complexity
Affiliotel connects your hotel to carefully selected publishers and travel platforms that align with your brand and audience.
The process is simple:
• Publishers promote your hotel through high-quality content
• Guests click through to your own website
• The booking happens on your existing booking engine
• We track the reservation
• You only pay after the guest has stayed
No upfront fees.
No fixed costs.
No wasted spend.
Built for quality, not mass distribution
Affiliotel is not designed around volume at any cost.
It is designed around relevance, intent and alignment.
Our network focuses on:
• high-end travel platforms
• niche publishers with engaged audiences
• curated hotel collections
• editorial and content-driven discovery
• trusted recommendation environments
This results in:
• higher-intent bookings
• better guest alignment
• lower cancellation rates
• stronger long-term customer value
Direct bookings also tend to perform better operationally.
OTA bookings regularly see cancellation rates approaching 50%, while direct bookings average closer to 18%, reflecting higher guest intent and stronger booking commitment.
Direct bookings are not just cheaper.
They are often better bookings.
A fair and transparent commercial model
With Affiliotel, incentives stay aligned.
• Total commission: 10–12%
• Includes both Affiliotel and publisher compensation
• Commission only on consumed stays
• No commission on cancellations or no-shows
• Full visibility into performance
• Simple monthly validation process
The model is designed to be transparent, measurable and sustainable for both hotels and publishers — while remaining significantly lower than traditional OTA distribution costs.
Keep control of your brand and your guest
Unlike OTA environments, Affiliotel strengthens your direct channel.
• The booking happens on your own website
• You keep the customer relationship and guest data
• You control pricing, positioning and experience
• Guests interact directly with your brand from the beginning
You are not renting customers from a marketplace.
You are acquiring them directly.
Designed to work with your existing setup
Affiliotel works alongside your current technology stack.
• No need to change your booking engine
• Lightweight tracking via Google Tag Manager (GTM)
• Works alongside your existing marketing channels
• Scalable from manual validation to full automation
Even in more complex booking environments, implementation can remain lightweight and operationally simple.
Why hotels choose Affiliotel
• Lower cost than OTAs
• Access to new demand and discovery channels
• High-quality, content-driven distribution
• Performance-based model with low risk
• Better alignment between hotel, publisher and guest
• Stronger direct booking strategy
Affiliotel is not here to replace your existing channels.
It is here to add a new type of distribution — one built around discovery, quality and direct relationships.
The future of hotel distribution
The way travellers discover hotels is changing rapidly.
Content, curation, trusted recommendations and AI-driven discovery increasingly influence booking decisions long before a guest enters a traditional booking platform.
Affiliotel turns that shift into a scalable, performance-based model designed specifically for independent, boutique and design-led hotels.
Join the network
If you believe in better guests, stronger direct bookings and smarter distribution —
Affiliotel is built for you.
👉 Get in touch to explore how Affiliotel could work for your hotel.
Affiliotel 